THE OUTCOME SUMMIT: COLLABORATE. INNOVATE. ACHIEVE.

SLS Baha Mar    |    Nassau, Bahamas    |    March 3 - 5

Presented by

WELCOME TO THE OUTCOME SUMMIT

We're so glad you're here! Please refer to this page for key event details.

If you have any questions during your time here, please contact Steph Jones, Director, Events, Attain, at 978-766-0676 or sjones@attainoutcomes.com.

Agenda
Floor Guide
Attendee List
Speakers & Session Info
Activity Guide

AGENDA

Monday, March 3, 2025
9:30 AM - 12:00 PMCheck-In Lobby
12:00 PM - 4:00 PMCheck-In & Early Arrival Event Registration Lower Lobby
4:00 PM - 10:00 PMCheck-In Lobby
6:00 PM - 10:00 PMWelcome Reception Skybar Rooftop Lounge (FL 20)
Tuesday, March 4, 2025
8:00 AM - 9:00 AMBreakfast Rooftop Pavilion (FL 7)
9:00 AM - 9:25 AMMain Stage: Welcome RemarksBrian Mandelbaum, AttainRooftop Pavilion (FL 7)
9:25 AM - 9:55 AMMain Stage: Beyond Inputs: Measuring Sales Outcomes to Prove Advertising ROIMegan Jones, Digitas
Travis Freeman, Inspire Brands
Travis Scoles, Paramount
Brian Mandelbaum, Attain		Rooftop Pavilion (FL 7)
9:55 AM - 10:20 AMMain Stage: The Consumer Code: Decoding Insights for Smarter AdvertisingAlexander Potts, Tombras
Jessica Hogue, Hearst
Melissa Wisehart, PHD Media
Peipei Lin, Rimowa		Rooftop Pavilion (FL 7)
10:20 AM - 10:45 AMNetworking Break Rooftop Pavilion (FL 7)
10:50 AM - 11:15 AMMain Stage: Driving Growth Together: The CMO-CFO Power RelationshipMichelle Crossan-Matos, Ulta Beauty
Michael Burke, MediaLink		Rooftop Pavilion (FL 7)
11:30 AM - 12:25 PMLinks by MediaLink Various Locations
12:30 PM - 1:30 PMLunch Katsuya Restaurant
2:00 PM - 5:00 PMAfternoon Activities Various Locations
7:00 PM - 10:00 PMDinner Cleo Restaurant
Wednesday, March 5, 2025
6:30 AM - 7:45 AMMorning Yoga ESPA Spa
8:00 AM - 9:00 AMBreakfast Fi'lia
9:15 AM - 9:45 AMMain Stage: Closing the Loop: Measuring & Maximizing Commerce Media EffectivenessAmie Owen, KINESSO
Evan Hovorka, Albertsons
Christopher Feo, Experian
Leah Sallen, VML
Julio Acosta, SC Johnson Lifestyle Brands		Studios Ballroom
9:45 AM - 10:15 AMMain Stage: Live Sports, Live Insights: Redefining Ad Measurement in CTVVratik Sharma, Amazon
Dan Kurtter, Attain		Studios Ballroom
10:15 AM - 10:45 AMNetworking Break Studios Ballroom
10:45 AM - 11:15 AMMain Stage: The Measurement MatrixJonah Goodhart, Mobian
Kym Frank, Fox Corporation
Scott Sutton, CKE		Studios Ballroom
11:15 AM - 11:45 AMMain Stage: From Third-Party to Zero-Party: Navigating the New Data LandscapeAndrea Zapata, T-Mobile
Elliott Nix, The Trade Desk
Lisa Pillette, Fossil Group		Rooftop Pavilion (FL 7)
11:40 AM - 12:00 PMMain Stage: Closing RemarksBrian Mandelbaum, AttainRooftop Pavilion (FL 7)
12:00 PM - 1:00 PMLunch Rooftop Pavilion (FL 7)

FLOOR GUIDE

View a map of the entire Baha Property here. We also recommend downloading the Baha Mar app for an interactive map.

Key locations for our events are outlined below.

ATTENDEES

Melissa Wisehart
Chief Media Officer
PHD Media
Michael Burke
Executive Vice President
MediaLink
Michael McGoohan
President & Chief Growth Officer
Solo Brands
Michael Knopf
Principal / SVP
MediaLink
Michael Berdusco
VP, Commerce
KINESSO
Michelle Crossan-Matos
Former CMO
Ulta Beauty
Mike Hood
SVP, Streaming & Data Partnerships
NBCUniversal
Mike Treon
Head of CTV
PMG
Palal Bhattacharjee
Executive Director, Analytics
PHD Media
Paul Gerlando
Head of Product Acceleration
Initiative
Peipei Lin
VP, Marketing
Rimowa
Pierce Filippelli
SVP, Investments & Partnerships
ICON International
Rachel Conforti
SVP, Business Marketing
Attain
Rameez Tase
Co-Founder & President
Antenna
Randy Browning
President
Night Market (Part of Horizon Media Holdings)
Rose Tagas
SVP, Global Growth, Commerce
KINESSO
Sam Bloom
Head of Partner Strategy
PMG
Scott Sutton
Director of Media
CKE
Steph Jones
Director, Events & Partnerships
Attain
Stephanie Landrum
EVP, Head of Digital & Programmatic
Dentsu